A charism is a living gift, a breath of the creator Spirit at the service of a dynamic history that is never simple repetition of the past. -The Holy Family of Bordeaux A Catholic School’s Mission is ‘incarnated,’ so to speak, within the ‘message’ of a Faith Community’s charism and is brought to life when the story and the traditions of that community are intentionally celebrated and proclaimed. The School of the Madeleine’s Advisory Board and Parent community took an innovative and bold ‘marketing’ step, this past school year, when they became convinced to start proclaiming the school’s Mission and to stop merely producing promotional materials. As a result of this vision the parent leadership brought to life the ‘story and the traditions’ of the Madeleine’s Catholic Mission and has attracted many new families to community. How? By publishing an Annual Report that embodies the school’s Mission and Charism. The argument might be raised
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